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WORK
My portfolio showcases a selection of my work, including projects for awareness, brand identity development & digital marketing campaigns. Throughout my career, I have worked with a diverse range of clients, from small stores in the Swedish countryside that wished for social media strategies, to large corporations, helping them to build and strengthen their brand identity. Each project was tailored to the client's unique needs and delivered measurable results, such as increased brand awareness, higher engagement rates, and improved customer retention.
FUNDRAISER WITH RADIO K
Sex is not a weapon
Being a part of the studentradio organisation at Jönköping University i have the privilege to host the event "Radio K Bryr Sig". This is an event held every year in December and is a miniature version of the annual MUSIKHJÄLPEN. For one day non-stop we host an event full of activities for the students and anyone else who wants to join. 2019 we raised over 64 000 kr in 24 hours, which was donated to MUSIKHJÄLPEN to fight against the war against sexual violence in war ridden countries.
(Prints created with procreate and adobe by me)
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REBRANDING RIO FLAG
Jönköping University's cafe Rio coffee card and flag re-design project.
Colours inspired by the colours of the different faculties at the school, all connecting together.
From brainstorm creation to reality.
(Created in adobe)
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REBRANDING JSU-STUDIO
Creating a more edgy look for the JSU STUDIO at Jönköping University. These prints were to be used for flag prints, patch prints, and car designs.
(created in adobe)
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KICK-OFF RESDESIGN
Annual 10 day long festival for new students at Jönköping University has been redesigned including making new car prints for the year, event posters, patches, and new t-shirt layouts.
(From hand sketched patches to creations in adobe)
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VALBORG POSTER
For the yearly VALBORG celebration the student union at Jönköping University wanted a new poster to spark interest and engagement. Wanting creations in poster and social formats.
(From hand sketched to created in adobe)
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DIGITAL CAMPAIGNS - CREATING VIRALITY
Creating digital marketing campaigns and strategies at Creed Media, in Stockholm. We had the chance to build creative strategies and execute social media campaigns that helped songs reach new hights. Working side by side with Warner Music Group, we had the chance to spark global impact for songs such as 'Smokin out the window' by Silk Sonic (TikTok trend transition and 160K+ UGC), 'About damn time' by Lizzo (TikTok dance trend 1.9M UGC), and 'Problemón' by Alvaro Diaz & Rauw Alejandro (TikTok dance trend 1.4M UGC) reaching millions of views across the globe.
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GATHER FESTIVAL AND MARKETING STRATEGIES
With Creed Media, we worked with global brands and record labels to promote content through social media, and create the most effective and relevant strategies to reach and connect to the right audience. With a focus on:
Performance marketing, audience insights, trend analysis, social media management, influencer marketing and content creation.
Through a panel discussion with GATHER FESTIVAL 2022 and the wonderful Swedish artists CHERRIE & SIBILLE ATTAR, I had the chance to discuss the importance of knowing your audience and adjusting marketing strategies accordingly and effectively.
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